Example of DHS

2.5. Example Calculation of DHS:

We are considering all the Posts (from First to Last) on all the Platforms Under Observation.

1) Overall DHS:

Positive Parameters = Views + Positive Comments + Neutral Comments + Likes (Post) + Shares + Page Likes = 5361 + 166 + 27 + 1958 + 7 + 8561 = 16080

Negative Parameters = Negative comments + Unlikes = 25 + 43 = 68

Net Engagement = Positive Parameters - Negative Parameters
= Views + Positive Comments + Neutral Comments - Negative comments + Likes (Post) - Unlikes + Shares + Page Likes = 16080 - 68 = 16012
EAR = Net Engagement / Total Awareness = 16012 / (27349+12229) = 0.4045681944514629

Engagement Score = EAR/Posts = 0.4045681944514629 / 42 = 0.009632576058368165



3) DHS comparison as per Table 1.3:

DHS (Overall) < DHS (Instagram) < DHS (Facebook) < DHS (Youtube) You can calculate the DHS for specific posts in the same manner.