Example Calculation of DHS:
We are considering all the Posts (from First to Last) on all the Platforms Under Observation.
Facebook
Instagram
YouTube
Total
Views
399
1498
3464
5361
Positive Comments
58
49
59
166
Neutral Comments
7
1
19
27
Negative Comments
4
1
20
25
Likes (Posts)
246
1144
568
1958
Unlikes (or Dislikes)
0
0
43
43
Shares
0
0
7
7
Page Likes
8561
N.A.
N.A.
8561
Reach (or Impression)
Reach = 8226
(Impression = 8787)
Reach = 7457
(Impression =
8809)
Impression =
9753
8787 + 8809 +
9753 = 27349
Page Followers
8757
3229
Subscribers =
243
12229
Posts
21
11
10
42
ES
0.02593814813881
821
0.02032201060
278814
0.0405562224
889956
0.0096325760583
68165
DHS
50.6484173499525
45
50.5080327810
6768
51.013766611
816905
50.240812539448
93
1) Overall DHS:
Positive Parameters = Views + Positive Comments + Neutral Comments + Likes (Post) + Shares +
Page Likes = 5361 + 166 + 27 + 1958 + 7 + 8561 = 16080
Negative Parameters = Negative comments + Unlikes = 25 + 43 = 68
Net Engagement = Positive Parameters - Negative Parameters
= Views + Positive Comments + Neutral Comments - Negative comments + Likes (Post) - Unlikes
+ Shares + Page Likes = 16080 - 68 = 16012
EAR = Net Engagement / Total Awareness = 16012 / (27349+12229) = 0.4045681944514629
Engagement Score = EAR/Posts = 0.4045681944514629 / 42 = 0.009632576058368165
𝐞𝐄𝐒
𝐃𝐇𝐒 = 𝟏 + 𝐞𝐄𝐒 × 𝟏𝟎𝟎 = 𝟓𝟎. 𝟐𝟒𝟎𝟖𝟏𝟐𝟓𝟑𝟗𝟒𝟒𝟖𝟗𝟑
2) Facebook DHS:
399 + 58 + 7 − 4 + 246 − 0 + 0 + 8561 1
𝐄𝐒 = 8787 + 8226 × 21 = 0.02593814813881821
𝐞𝐄𝐒
𝐃𝐇𝐒 = 𝟏 + 𝐞𝐄𝐒 × 𝟏𝟎𝟎 = 𝟓𝟎. 𝟔𝟒𝟖𝟒𝟏𝟕𝟑𝟒𝟗𝟗𝟓𝟐𝟓𝟒𝟓
3) DHS comparison as per Table 1.3:
DHS (Overall) < DHS (Instagram) < DHS (Facebook) < DHS (Youtube)
You can calculate the DHS for specific posts in the same manner.
