DHS The One Solution

Why DHS?- Importance

When it comes to comparing the performance of your Social Media Page with your competitors’ pages or the performance of your own pages on different Social Media Platforms or the performance of your specific posts on same Platform, what we face is a bunch of parameters (Basic & Composite) which brings confusion, chaos and complication.

Existing Problem:

• We have a number of Basic Parameters: View, Comment, Post Like, Unlike/Dislike, Page Like, Share, Follower, Reach, Impression.
• Problem with Basic Parameters:
  • It’s cumbersome to compare the performance of your Social Media Page w.r.t. individual parameters.
  • Different Platforms have different Basic Parameters e.g. Facebook has both Reach and Impression while Twitter has only Impression.
• So, experts have made several Composite Parameters: Engagement Ratio, Applause Rate, etc.
  • Problem with Composite Parameters: At present, there is no hard & fast rule to make such parameters and so there is no uniformity with these parameters i.e. with varying Experts (companies or agencies designing the Composite Parameters), same Composite Parameters may vary in terms of their Basic Parameters which they are composed of.
  • Also, there is a large number of such parameters (which is even increasing with days passing by) spread up in the Digital World which brings forth a lot of confusion and complication e.g. which Composite Parameter is more important than the other, which one is best suited to represent the performance of your Page, etc.
  • Existing parameters like Engagement Rate doesn’t show whether the Engagement is Positive or Negative (shows Only Quantity not Quality). This is because it is composed of Total Engagement which is the sum of total comments, likes and shares ignoring the sentiment of comments (whether they are Positive, Negative or Neutral) and Unlikes.
    e.g. Suppose Brand A has an Engagement Ratio of 2.4% and Brand B has 3.8%. As per existing structure, one can simply conclude that Brand B is performing better than Brand A based on Quantity of Engagement but we are completely ignoring the Quality of Engagement (if it is Positive or Negative) which is a misinterpreted analysis.
• Absence of a Universal Parameter which is equally fit for all the platforms.

Solution we offer:

We have picked all (11 in total) the Basic Parameters that a Social Media Page can have irregardless of the Platform.

You can put Zero for the parameter which a Platform doesn’t have. Already, described in section
2.5 (Example Calculation of DHS) Table 2.3.

We have also made a few (4 in total) Composite Parameters Net Engagement, Total Awareness, EAR (Engagement Awareness Ratio), ES (Engagement Score) out of the 11 Basic Parameters. However, it is not mandatory to consider (or calculate) all these Composite Parameters individually.

You can directly calculate the ES (Engagement Score) with the help of all Basic Parameters and then calculate the DHS with this ES. As illustrated in section 2.5 (Example Calculation of DHS). Now, you have only one parameter, DHS, to check & compare the performance of your Page with your competitors’ Pages. Also, it is a vector showing the direction of engagement as well since it is composed of Net Engagement instead of Total Engagement.

We have solved the problem of chaos, confusion & complication created by multiple parameters scattered the Digital World and have successfully come up with a single parameter, DHS, which is Uniform, Universal and smart enough to represent your performance in the Digital World (your Digital Health) i.e. performance of your Social Media Page in terms of both Quantity & Quality.

Following table illustrates the Problems with Existing parameters and the Solution we offer with the introduction of DHS:



DHS Table

This is the main table that you can refer to check the Health Status of Your Social Media Page w.r.t. the DHS that you’ve come up with and the corresponding Risk Level & Measure.