Why DHS?- Importance
When it comes to comparing the performance of your Social Media Page with your competitors’
pages or the performance of your own pages on different Social Media Platforms or the
performance of your specific posts on same Platform, what we face is a bunch of parameters
(Basic & Composite) which brings confusion, chaos and complication.
Existing Problem:
● We have a number of Basic Parameters e.g. View, Comment, Post Like, Unlike/Dislike,
Page Like, Share, Follower, Reach, Impression and Composite Parameters e.g.
Engagement Ratio, Applause Rate, etc.
● There is no uniformity with these parameters i.e. with varying Experts (companies or
agencies designing the Composite Parameters), same Composite Parameters may vary
in terms of their Basic Parameters which they are composed of.
● There is a lot of confusion and complication e.g. which parameter is more important
than the other, which one is best suited to represent the performance of your Page, etc.
● Existing parameters like Engagement Rate doesn’t show whether the Engagement is
Positive or Negative (shows Only Quantity not Quality). e.g. Suppose Brand A has an
Engagement Ratio of 2.4% and Brand B has 3.8%. As per existing structure, one can
simply conclude that Brand B is performing better than Brand A based on Quantity of
Engagement but we are completely ignoring the Quality of Engagement (if it is Positive
or Negative) which is a misinterpreted analysis.
● Absence of a Universal Parameter which is equally fit for all the platforms.
Solution we offer:
We have picked all (11 in total) the Basic Parameters that a Social Media Page can have
irregardless of the Platform.
We have also made a few (4 in total) Composite Parameters Net Engagement, Total Awareness,
EAR (Engagement Awareness Ratio), ES (Engagement Score) out of the 11 Basic Parameters.
However, it is not mandatory to consider (or calculate) all these Composite Parameters
individually. You can directly calculate the ES (Engagement Score) with the help of all Basic
Parameters and then calculate the DHS with this ES. As illustrated in section ‘Example
Calculation of DHS’.
We have solved the problem of chaos, confusion & complication created by multiple parameters
scattered the Digital World and have successfully come up with a single parameter, DHS, which
is Uniform, Universal and smart enough to represent your performance in the Digital World
(your Digital Health) i.e. performance of your Social Media Page in terms of both Quantity &
Quality.
Following table illustrates the Problems with Existing parameters and the Solution we offer with
the introduction of DHS:
Feature
Existing Parameters
DHS
Number of parameters
Number of parameters is very large in the
existing Digital World.
Only One parameter.
Confusion
Lots of confusion, chaos & complication due
to so many parameters i.e which to consider,
which not to.
No confusion because of only one parameter.
Uniformity
No uniformity i.e. same parameter may have
different meaning as per different experts.
DHS is uniform, it can not vary.
Engagement Quality
Scalar: Parameters like Engagement Rate
express only the magnitude (Quantity) of
engagement and not the direction (Quality).
Because it considers total comments only
ignoring the Negative comments over
Positive & Neutral ones. Also, it considers
Likes only ignoring the Unlikes.
Vector: It has both magnitude & direction
which makes it both quantitative &
qualitative. Because it is composed of Net
Engagement which consists of Positive,
Negative & Neutral comments separately.
Also, it has both Likes & Unlikes.
To check the direction (Quality) of
engagement, we have to do the Sentiment
Analysis separately.
It gives an idea of direction of engagement.
DHS below 50 indicates Negative
engagement.
Universal nature
No universal parameter for all the platforms
i.e. you have to calculate the Engagement
Rate separately for different platforms.
It is universal. You can calculate the DHS for all
the platforms combined together or
separately.
Example
Engagement Rate of brand A is 2.4% & of
brand B is 3.8%. It shows B is doing better
than A irregardless of the direction (quality)
of engagement.
DHS of brand A is 50.98 & of brand B is 49.80.
It shows the Net Engagement for brand B is
negative since DHS is below 50.
DHS Table
This is the main table that you can refer to check the Health Status of Your Social Media Page
w.r.t. the DHS that you’ve come up with and the corresponding Risk Level & Measure.
Health Status
DHS
Risk Level & Measure
Dying
0.00 - 25.00
Unacceptable; There must be some strong reason (like Spam or Fraud)
bringing this much negative engagement. Immediately look for the
source, take the corrective measure and try not to repeat that in future.
It is highly likely that you may not recover from this condition.
Worst
25.00 - 37.75
Very Bad
37.75 - 47.50
Bad
47.50 - 49.75
Highly Risky;
You must work to make the Net Engagement Positive.
49.75 - 50.00
Unwell
50
Risky;
You must work to make the Net Engagement Positive.
Well
50.00 - 50.25
Tolerable;
It can fall to Negative side anytime, so, You should work to improve the
Net Engagement
Good
50.25 - 52.50
No Risk; You are doing good. Keep maintaining the status
Perfectly Fine
52.50 - 62.25
Super Fit
62.25 - 75.00
Immortal
75.00 - 100.00
